Figuring out how to build your web design business all alone while feeling lost and helpless?

Yeah, that struggle bus is so not your thing!

If you want a mentor to show you the way, then you friend are in the right place!


You’re legit clueless on how to actually start building your web design business. Portfolio? Packages? Marketing strategy? Umm . . . help?!

You haven’t had the courage to actually call yourself a ‘professional web designer’ yet. Designing sites is more just a thing you do in your free time, not your ‘real job’.

You’re creeping all the big web designers online, and the comparison game is getting to you - hard! Believing you can actually do this? Yeah, that struggle is real.

You’re in a 9-5 which, to put it lightly, is sucking the life straight out of you.

You’re so over the corporate world. Working from home and setting your own schedule? Yeah, now that is more your thing!

You’re stressing over getting any client at the moment, let alone one of those dreamy, ideal client unicorns. “How are other designers landing them?!”


You’ve read blogs, listened to podcasts, downloaded all the freebies, and yet you’re still totally lost.

You’re trying to piece together how to start a web design business on your own with no help and it’s leading to massive overwhelm and confusion.

You wish someone would just take you by the hand and guide you through each step of the process in building a successful and profitable web design business.

Oh and you'd love to be able to just ask an expert your questions when you're struggling and need help!
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Imagine what it will feel like when you open your inbox and see your first booking inquiry from one of those fabulous, ideal clients!

Imagine working from home. Yep that’s right, bed, couch or super adorable home office, you can work from anywhere! Commute? That’s something the rest of the world deals with, but not you!

Imagine doing creative work daily that you actually enjoy that puts your design eye and skills to good use.

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Imagine having a job that works around your life, and not the other way around.

10 AM dentist appointment? “I’ll take it!” Yoga class at 2 PM? “I’ll be there!”

Imagine taking a vacation any darn day or week you please and never having to ask permission! “Last minute deal to Greece? Sign me up!” 🏝👙✈️

Imagine bringing in additional income (or a full-time income) all while doing something creative you L.O.V.E!


You’re ready to become a Squarespace website designer but you’ve got questions!

“How do I create a portfolio without any clients?”

“I don’t have degree in tech, how will I get anyone to take me seriously as a web designer?”

“How the heck do I price my services and create packages?”

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I’ve totally been there…

I know, there can be a lot of questions and confusion if you’re hoping to be a web designer but haven’t ever done anything like this before.

If you don’t have a plan to follow, it can be easy to waste time spinning your wheels, get distracted by the little things, and never end up with a legit web design business.

Without guidance and support, it can be difficult to make any progress at all!

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Let me just say, I so get it!

That’s why I created my step-by-step course,
Square Secrets Business!

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A complete Squarespace web design business blueprint.

Business strategy ✓ Marketing plan ✓ Processes ✓ Systems ✓ Confidence


You bring the web design skills.

I’ll bring you a complete business strategy that will have you ready to begin working with clients and bringing in 💰


Plus, announcing the Square Secrets Business exclusive

Flash Sale!

With 6 jaw-dropping new additions just added to the course (more on them below) the price is going up during the next enrollment.

This flash sale is your last chance to get in the course with alllll the amazing NEW CONTENT, but at the OLD PRICE!

A savings of $200!

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Your life before the course:

  • You’re stressing daily, wondering how the heck you’re going to attract clients

  • You’re nervous about what the heck you’re supposed to do next when you actually do land a client

  • You’re stuck in the comparison game, spending hours looking at other designers and wondering if you really have what it takes

  • You’re totally outside your comfort zone when it comes to building a business. Processes and systems? Yeah, those are not things you have right now


Your life after the course:

  • You’ve nailed a system for attracting clients and it’s working like a well-oiled machine

  • You have a super clear game plan to walk through with each and every client. You know it so well that you could go through it in your sleep

  • You know exactly what you need to be doing every day of the week and you’re hard at work implementing a strategy to grow your business

  • You have perfected processes and systems in place that allow you to work in your area of genius and not get caught up reinventing the wheel for every client


Here’s what you’ll get…

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6 Square Secrets Business modules

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12+ hours of video lessons

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4 done-for-you templates

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6 workbooks and checklists

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Access to the Q&A vault

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Future tech tutorial updates

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15+ recommended resources + systems

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4 bonus trainings

more deets below!

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6 brand new course content add-ons

more deets below!


I'm literally handing you an exact business game plan packaged up in a super pretty box.

• A start to finish plan

• Couldn't-be-simpler tutorials

• Fill-in-the-blank resources

• Done-for-you templates
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Module 1: Business foundations

  • What you really need to know about picking a niche and differentiating yourself in the Squarespace website design world

  • How to deal with the chicken and egg of needing a portfolio to get clients but needing clients to make a portfolio

  • How to strategically build a portfolio that will attract the exact type of clients you want to work with

  • How to design a completely customized web design process that serves both your clients and your life

  • How to create packages that fit both with your area of genius and your clients’ needs perfectly (setting boundaries around what’s included and what’s not)

  • The exact formula to price your services for both the value you provide and to support your life and business

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Module 2: Finding clients

  • What you really need to know about short-term strategies to get clients now and long-term strategies for getting clients to come to you consistently over time

  • The pros and cons of common marketing strategies

  • How to pick the one strategy for landing clients that serves your unique life situation and talents

  • Listen in on guest expert interviews with the big names in Squarespace web design + online business on exactly how they nailed their chosen marketing strategy, and how you can replicate their success

taught with guest experts

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Promise Tangeman


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shay Orlena Brown


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Kadie smith


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Rebecca Tracey


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Nesha woolery


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Hester Aba


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erica hartwick


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charlotte o’hara


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Module 3: Locking down sales

  • My exact rinse and repeat process for holding free consult calls that book clients and the questions you need to ask right away to save yourself serious headaches down the road

  • The red flags to look out for on a consult call to save yourself from working with the cray cray clients

  • You landed a client, YAY! … Now what?! Exactly the steps to take once your potential client says ‘yes!’

  • The tech of collecting payments and signing contracts lightening fast, so you never lose a sale because of a clunky system

  • The one magical file you need to send to make your client think ‘darn, I made a great decision!’ and keep your project on track

  • A behind-the-scenes look at how to use a CRM to automate this entire sales process

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Module 4: Designing sites for clients

  • Exactly how a killer on-boarding process works, including the steps and tech to make it all happen as simply and quickly as possible

  • How to tweak the web design process when designing for clients as opposed to yourself

  • The practical tech considerations you need to make when creating sites for others (accounts, logins and passwords, picking plans, etc.)

  • How to set boundaries and collect client feedback in a way that doesn’t make you crazy

  • A behind-the-scenes look at an off-boarding process which makes your client feel cared for, eliminates back and forth emails and gets you an on-time final payment

  • The vital key steps you need to take to keep your project on schedule and complete it on time, every time.

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Module 5: Long-term business success

  • Done-for-you templates and repeatable processes so you can do less busy work and more design work!

  • A plug and play finance tracking system so you always know your numbers and don’t have a panic attack come tax time

  • Exactly how to pay yourself a consistent salary even when your business income is all over the place

  • Designing your week to balance design work, marketing tasks, internal projects and business tasks

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Plus, 5 fabulous free bonuses!

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four live Q&A calls


ideal client psychology training

10 email script templates

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Customizable client package template

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start-finish client process template

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SS Circle + Authorized Trainer Guide

bonuses value
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Plus, 6 brand new course add-ons!


Web designer passive income guide: How to build Squarespace templates

Wanna separate your hours from dollars and start earning passive income with those web design skills too?!

In this add-on you’ll learn from start-finish exactly how to manage the behind-the-scenes setup of creating and automating the entire Squarespace template sales process!

By the end of the training, you’ll be ready with all the info you need to launch an online shop of Squarespace templates!

VALUE: $200


Attracting premium clients guide

HOW are some web designers easily booking clients at 5k or even 8k per project, and yet you’re sitting there struggling to find any client, even at bargain-basement prices?

I went right from where you’re at, to landing premium clients consistently. Inside this exclusive guide, I share the changes I made to my brand that enabled me to land those dreamy high-priced projects one after the next.

Value: $75


The hiring mini course

With the core modules of Square Secrets Business to guide you, it won’t be long before you have your web design services fully booked, like many of our past course grads!

But what happens then? How can you keep growing, serving more clients and increasing your income when you’ve hit a ceiling? You bring on your first hire!

This mini course shows you the RIGHT way to hire and orientate new team members so they help you accomplish more, and doesn’t result in you babysitting more-hassle-than-they’re-worth team members.

Value: $250


Ultimate photoshoot prep guide

Let’s be real, you don’t need me to tell you twice how absolutely vital fabulous photos are to making your business appear legit and trustworthy online.

But uhhh … planning and starring in your own photoshoot? That’s a whole new ball game for you.

This guide goes through every piece of the puzzle, from planning a (realistic) timeline, finding and booking the right photographer, sourcing inspiration photos, preparing a shot list ensuring you get all the correct pics you need for your site, social, and collateral items, scouting for the perrrfect light-filled location, prepping outfits and props, and more!

Value: $150


The “What do I pay myself?” calculator

There’s a veryyy common financial trap that most entrepreneurs fall into. What is it?

They treat their most recent revenue-rich month as their new normal, start spending and paying themselves like crazy and end up in a really sticky money situation shortly after.

This calculator will ensure you responsibly pay yourself now, reap the rewards of your business growth AND make sure you have enough stashed away for the next slow season.

Value: $25


Customizable client post-launch package

Want to wrap up your client projects just as professionally as you started it with your Welcome Package? Enter the client post-launch package!

Forget about novel-length emails explaining to your clients where their logins can be found, where they should go to for help in the future and how they can work with you at your hourly rate going forward. This client package has it all right there for them.

Take 2 seconds to send it to your client, and then know you’ve taken well care of them, without lengthy chats on the phone or back and forth emails.

Value: $75



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total content value
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But get in today for just . . .

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Haven’t taken the original
Square Secrets yet?


Square Secrets is my signature step-by-step course that teaches you how to build a client-winning website from start to finish. If you’re not 100% confident with Squarespace yet, or want to learn the secret hacks and hidden features, this course is for you!

And you’re in luck, my friend! If you buy the bundle of both courses, you’ll save a pretty penny!

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You’ll also get direct access to me during our 4 live group
Q+A calls to get your questions answered!


When are the calls?
Enroll during the flash sale, and you’ll be sneaking into the course in between our regular twice a year enrollment periods! You’ll be invited to join the Q+A calls with our next full class of students, in November & December 2019.

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“Within the next six months, I expect to reach my goal of $10,000/month.

(If you’re on the fence) do it!! Paige puts every last detail out there for you, and at no point will you feel like you need to fill in the blanks. This course is worth every last penny. Best of all, you're getting insight from Paige and other experts who have "been there, done that".  You're able to skip ahead and doing things right the first time.

In the future I’m excited to run my own business full-time, with the ability to work whenever I want. I'm so excited to have the flexibility to put my family first, while bringing in more money than I ever could in my current work.” - Jennifer Bierds


“SSB literally laid out EVERY single step I needed to take, in order to move into a full time web design business! Every question that was on my mind previously that made me feel overwhelmed was answered in this course. 

Even more so, Paige provided every spreadsheet, Google Doc and online tool that she uses to make her business work/grow, saving me LOADS of time. I'm so glad I didn't have to create all of that from scratch and reinvent the wheel when it's already been done.

As someone who is hesitant to drop money at these types of things, I have zero regrets about purchasing and doing this course.

If you are looking for a business plan, motivation and the exact tools you need to grow a Squarespace web design business from the ground up, this is THE course for you.

I have never been more motivated to make my business work and grow than now! Now, I am determined to make significant income this year, be able to have flexible hours, and work with and choose the clients I WANT to work with, rather than taking any web/graphic design job that comes a long because I'm scared I won't find anything else.” - Michelle Robertson


“The course itself is great, but the interviews and templates are priceless.

I got gutsy and went for the number I really wanted to charge: $2,500 per site. I estimate that I'll take on two clients per month, which will net me $5,000 per month. My goal with my business is to get to $10K months, so I'd like to raise my site prices to $5,000 by the end of the year.

Super excited to pay off debt and hang my "paid off student loans" notice on my wall!- Sarah Braun



Complete the course lessons from your bed or the closest Starbs. As long as you have an internet connection, you’re good to go!

The entire course is completely online so you can access it from anywhere through our private course portal.

And you'll never miss a beat, you can go at your own pace and do the lessons on your schedule.

You have lifetime access to all the course materials, so it's totally up to you to choose whatever pace serves your life and your business best.
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The honest answer is, it all depends on you, your current situation and how much time you can find every week to do the work. Most students can complete all of the module content in 4 weeks by spending 3-4 hours per week on it.

Others with heavier schedules might take a few extra weeks. But I want you to know that there is no rush and no right or wrong amount of time.

You have access to the course and all future updates for life, so no need to stress!

Remember, this course isn't by any means a "quick fix". This course is an in-depth program that teaches you an exact business blueprint to run a business that supports your ideal lifestyle.

Worth the initial time investment, right?

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 Is this you?

"well, uh, life is kinda busy right now..."

I hear you! Buttt . . . there’s never been a better time to start building sites for clients!

Why start today instead of waiting another 6 months to a year for enrollment to open again?

There are 27 million small businesses in the USA alone.

And do you know how many of them still don’t have a website?


That means there’s a potential of 12.6 million web design clients out there for you!

And that’s in the USA alone, not to mention the entire rest of the world market.

Plus, how long have you already been toying with the idea of offering web design services?


How long have you been unhappy with the the type of work you’re doing right now in your 9-5? Months? ...Years?!

If you wait, you’ll be in exactly the same place you are right now. 6 months from now, you’ll wish you had taken the leap and started today!


“But, can I really make income out of this?”

What I’m teaching in this course is the exact strategy of what I did to build my business which has enjoyed 10k months purely from my one-on-one web design services.

While this is an example of what is possible, I promise no specific income or financial results from taking this course because results have everything to do with implementation!

Why? A fabulous game plan left gathering dust on a shelf sure won’t make it start raining dolla dolla bills anytime soon.

For the students who take this program, put in the work, and implement what is taught, my hope is that they make back their course investment with their very first client!

If you do the math on what web design services normally go for ($2,000 for a small 5 page site is the norm I’m seeing from other Squarespace web designers online these days), you’ll see that that result is very possible.

Other students who don’t implement a thing will have very different results, so just know that you are the only person who can guarantee your success and results!

Can I just say though that I’m already so looking forward to the day the emails hit my inbox from past students telling me that they made back their course investment with their first client! My question is, will that person be you?!

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This course will NOT be a good fit for you if . . .

  • You’re not quite confident in your web design skills yet. (Square Secrets would be a better fit for you right now - click here for details!)

  • You like designing websites for yourself but don’t really want to work with clients on their sites

  • You have a hard time following through and taking action

  • You sit pretty firmly within your comfort zone and are not so into stepping outside it to begin something new

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“Is this right for me?”

You’re a perfect fit for Square Secrets Business if . . .

  • You love designing Squarespace websites and have some serious website building skills! (Still need help with this? Click here!)

  • You are dreaming of offering Squarespace web design services to clients

  • Action-taker is your middle name. Given an exact blueprint, you’re eager to implement, willing to move mountains when you hit a challenge, and make things happen!

  • You’re ready to ‘yes’ to opportunities, push yourself outside your comfort zone and be brave enough to begin working with clients

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By the end of Square Secrets Business you’ll have:

✓ A solid strategy for creating your client-winning portfolio

✓ Pricing and packages decided upon that fit your ideal clients perfectly

✓ A complete marketing strategy, tailored to your life and business, for bringing in clients in the short and long term

✓ A totally unique web design process that both you and your clients LOVE!

✓ The tech side of your systems and processes set up and ready to run on autopilot

✓ A solid finance system in place so you can quickly and easily track your numbers as you bring in the Benjamins!

✓ The knowledge of exactly what you need to do to keep the legal and tax folks happy
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Enroll today and get ready for some
experiences like these past students!

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Still undecided?

I asked past students: "For someone on the fence about joining the course, what would you say to them?"

They said ... 


If you want to get in the web design business this is the course for you! Paige is incredible and basically just takes your hand and talks you through the whole process step by step! Absolutely worth it!” - Aaltsje Hiddema

“This course will seriously save you so much time and avoid so many mistakes in the early stages of running your business.” - Shay Schindler

“Don't hesitate taking this course, it is worth every single penny! Paige gives a clear and strong foundation to help override the procrastination and get shit done. I spent over a year trying to piece this together, and was no where near where I am after just a couple weeks into the course. One of the best investments I have made for my business and myself. Thank you Paige!” - Sophia Ojha Ensslin

This will be the best investment you can make for your business. No matter where you are in your business - finding out about Paige’s incredible process and ins & outs will set you up for success. Don’t think twice - just do it!” - Marsha Coles

"This class was AMAZING. It saved me hours of worry and guessing what hurdles I might encounter later down the road in my business. I HIGHLY recommend it to anyone wanting to start a business involving website design. Freaking loved it!- Reston Skinner

“Paige gives you so much value and content in this course. You are benefiting from the knowledge of one of the pre-eminent Squarespace designers out there. Why reinvent the wheel? She gives you all of the tips and tricks to working with clients and turning a profit!” - Jennifer Mager

"If you are serious about running a business as a web designer, you MUST take this course. The way I look at it is, you have two choices:

Option 1. Don't take the course and exhaust the life out of yourself trying to figure out all the things … and then give up and end up taking the course when Paige launches it again. OR Option 2. Enroll in the course now and save yourself countless wasted hours (which = $$$$) trying to reinvent the wheel. Paige has already been there and done everything you're trying to do right now. Whatever questions you have right now, I guarantee the answers are in the course - and if not, you will be able to get them answered during the weekly live Q+A calls with her.

From someone who was in your exact same shoes not that long ago, please please please, save yourself any more stress and just do it. You will not regret it!” - Amber Shannon

“The course itself is great, but the interviews and templates are priceless. I know quite a lot about the freelancing/solopreneur world and I learned a lot through those interviews. It's worth it to have someone with knowledge help cut the learning curve in half.” - Sarah Braun

As someone who is hesitant to drop money at these types of things, I have zero regrets about purchasing and doing this course. If you are looking for a business plan, motivation and the exact tools you need to grow a Squarespace web design business from the ground up, this is THE course for you. - Michelle Robertson

“There are so many different courses you can take, but most of them are very general and do not give you step by step instructions. If you are tired of looking all over the internet, spending time and energy looking for answers on how to get started, this course will make it easy for you. It was a big relief for me and lifted a lot of stress and confusion because now I have a direction.” - Danae Bloise

“Paige puts every last detail out there for you, and at no point will you feel like you need to fill in the blanks. This course is worth every last penny with the guidance and included templates. Best of all, you're getting insight from Paige and other experts who have "been there, done that". You're able to skip ahead and doing things right the first time.” - Jennifer Bierds

“This course is a great investment in yourself and your business. It can be overwhelming to start a business, but this course gives a road to guide you through and prevent overwhelm. This course will help save you endless hours of research, so you can really focus on what will help grow your business. It will help you gain clarity on virtually every aspect of your business so you'll feel more confident on what you need to do each day, and save plenty of time and stress!” - Jessica Haines

“This is the best investment you can make in your business and for yourself. You will save time and money knowing what to do instead of doing the trial and error method. Paige is absolutely the best teacher you'll find. I highly recommend this course, it's a huge value for what you get. I'd really recommend both Square Secrets AND Square Secrets Business. They will rock your business world!! Paige is the real deal - down to earth, smarter than a whip, funny, humble and generous to a fault. These are five star courses! Sign up, you will not be disappointed!” - Lee Miller

“I know the price can feel high but it is so worth it! I feel like I have come further in the duration of this course than I would have in 5 years trying to run my business alone. I am so blown away by how amazing this course was. HIGHLY HIGHLY HIGHLY RECOMMEND!” - Rebecca Bunz

“I will say that you can put this off for months, or years, and never have a great process like the one Paige teaches on Square Secrets Business.” - Mariana Durst

“This course (along with Square Secrets) gave me everything I need to start running my business with confidence. It is well worth the money.” - Jenny Guzmam

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You have a choice friend.

You can stay right where you are. Alone. Stuck. Frustrated.

Or, you can…

get the guidance and support you need from someone who has been in your shoes and has built a successful Squarespace web design business.

Enroll in Square Secrets Business, skip the years of trial and error and start working with web design clients right away!

You can keep scouring the internet for all the free resources but still feel confused about how it all fits together.

Or, you can get the step-by-step process, tools and an exact blueprint for success handed right to you. Think about where you want to be six months from now. . . Heck, think about where you want to be just one month from now!

Do you have a step-by-step system in place for how to get there?

If you’re ready to stop messing around and get serious about your future as a web designer, then Square Secrets Business is going to be the online course which changes everything for you.


Your web designer success story starts right now!

I’ll see you on the inside friend.



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Haven’t taken the original
Square Secrets yet?


Square Secrets is my signature step-by-step course that teaches you how to build a client-winning website from start to finish. If you’re still new to Squarespace, or want to learn some new cool tricks, this course is for you!

And you’re in luck, my friend! If you buy both courses, you’ll score a sweet discount!

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This course is taught by a Squarespace trained and approved instructor!


“What if I’m not 100% confident in my Squarespace web design skills yet?”

Not to worry, I can help with that! My original Square Secrets course teaches all the Squarespace tech, hidden hacks, design best practices and site strategy.

If you want to be hellah-confident in the website building department and improve your web design skills, Square Secrets is the place to start!

Once you’re confident in your web design skills, this course, Square Secrets Business is your next step where I hand you an exact business blueprint so you can get your business strategy, marketing, processes and systems nailed so you can begin working with clients!

If you feel that both Square Secrets and Square Secrets Business would serve you, you can buy them in a bundle today and save!


“I’ve already taken a course and built some sites. Will Square Secrets teach me more than what I already know?”

If you’re considering buying the bundle of both courses, but are unsure if Square Secrets will teach you more than you already know, then I’m going to let past Square Secrets students tell you their experience! These students were in your exact same situation, so they’ll be the best to give you an answer.

“Before joining Square Secrets I wasn't sure that the course would be able to teach me much more than I already knew.  (Spoiler alert: I was totally wrong!)”
- Jennifer Bierds

“(Before taking Square Secrets I had a Squarespace site and had taken another Squarespace course but) I felt like I was lacking information about Squarespace customization. The other course I took that touched upon Squarespace website design was extremely elementary and only included the basics. This course really opened my eyes to just how much you can do with Squarespace that I didn't realize was possible.”
- Taylor

“I've take a few other Squarespace courses, so I was already familiar with some of the features. The other course taught me about the basics, but not the "secrets" to manipulating the design that I envisioned.
- Christian

“Since I had built a few websites and I knew a good amount of basic Squarespace design, so I wasn't sure if I needed Square Secrets but I am soooo glad that I took this course. Paige's course taught me so many things I didn't even know existed!
- Deb Mantel

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“But, I’ve never run a business or designed sites for clients before . . . ”

I really truly believe that you have it in you to build and run a web design business! How do I know that’s possible? I know ‘cause I’ve done it myself, and I’m no unicorn.

I had no special advantages. I had no education on building a business or designing websites. I didn’t have any amazing connections and I never had anything go viral.

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Want to know how I started? I had moved abroad to be with my then German boyfriend (now fiancé) and was working part-time as an English speaker at a bilingual kindergarten.

But what I really wanted to do was to work with dream clients full-time in my web design business that was just a side hustle at that point.

My classmates from university were out working legit jobs in our field and I was reading English books to 3 year olds.

I knew I was capable of so much more but there I was changing diapers.

I knew I had so much more to offer the world and the words, “What the hell am I doing with my life?” definitely left my mouth on multiple occasions.

So I have to ask, are you feeling now some of what I was feeling then?

  • That your ‘real’ job is a distraction from what you really want to do?

  • That you’re meant for more impact in this world?

  • That a regular job; the schedule, the commute, the bosses and the pay, just aren’t good enough for you?

If that sounds like you, then stick with me friend ‘cause I have good news! If you can build a website, there’s a whole bunch of clients out there that desperately need what you can do!

I made this course just for you, and I can’t wait to see you make this into a job you truly love too. I went from kindergarden teacher to full-time web designer making 6 figures and I have a funny feeling that if you put in the work, you can make similarly amazing things happen in your life too!

Plus, you’ll be so much better off than me. I wish this course existed when I started!


But, I haven’t taken the original Square Secrets yet . . .”

No worries, tell me which of the following options sound the most like you, and either way I’ve got a solution for you!

Option 1:

  • You’re confident with the Squarespace platform and able to build fab sites on it.

  • You know your ideal client avatar.

  • You either have built or have the knowledge to build your own web designer website, including the functionality of setting up consult call appointments with Acuity.

If that’s you, you’ll be fine to hop into this course right away without taking the original Square Secrets. Excited to see ya inside the course!

Option 2:

  • You’ve used Squarespace before but wouldn’t say you’re really super confident with it. There’s things on this website you wouldn’t be sure how to create in Squarespace.

  • You haven’t quite nailed down an ideal client avatar you love.

  • You don’t have your own website yet and/or you aren’t quite sure how to set up booking consult calls in Acuity.

If that’s you, getting into the original Square Secrets will really be super beneficial and set you up for success in this course.



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I wholeheartedly believe in the Square Secrets Business course, so I want you to feel confident in trying it out for yourself! That's why I have a 7 day money-back guarantee!

I want to give you the opportunity to take my methods and strategies for a test-drive, but I also want you to give your very best effort to apply all of the teachings in the Square Secrets course.

If at the end of 7 days you have decided that Square Secrets isn't the right fit for you for whatever reason, then your investment will be refunded to you.

Let’s be clear though, Square Secrets is a course for the go-getters who are ready to get after it and are excited to do the work involved with building a website!

My goals is for you to create a website that is a perfect reflection of you and your business. I’ll give you the strategies, methods and tech trainings, and you friend are responsible to follow through on doing the work! 

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What happens when I buy?


1. Make your payment

2. Create student login

3. Access course

4. Get your learnin' on! 🤓

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I help aspiring Squarespace website designers turn that dream of running their own successful business into a reality!

I love nothing more than helping you build a business that supports you in a lifestyle you freaking love!

A few years ago I was just another newbie Squarespace designer clueless about starting my own business.

How do I find clients? Take payments? Gather content? Create a client experience that knocks socks off?

Now, 10k/month is my norm, my calendar is booked out months in advance, ideal clients beg me to squeeze in their project, and I’ve racked up a perfect record of 5 star client reviews.

I spent years working on trying to figure out how to build a successful Squarespace web design business, and now I’m giving you the exact blueprint so you can do the same - without all the trial and error!


Oh, and I also just so happen to be one of the very first Squarespace Authorized Trainers! So you know you're in good hands. 🤓

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Haven’t taken the original
Square Secrets yet?


Square Secrets is my signature step-by-step course that teaches you how to build a client-winning website from start to finish. If you’re still new to Squarespace, or want to learn some new cool tricks, this course is for you!

And you’re in luck, my friend! If you buy both courses, you’ll score a sweet discount!

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Here's the deal, I'm hosting this flash sale because I've added 6 amazinggg new content add-ons to the course worth $775, so the price of the course is going UP during the next enrollment period!

But, before I raised the price I wanted to give anyone who had been sitting on the fence the chance to get in at the OLD PRICE but with all the NEW CONTENT!

So why get in now? A savings of $200 & access to 6 amazing new course add-ons worth $775, that's why!

Enroll during the flash sale and everything is the same as during a normal enrollment period, with the exception of that you'll be invited to the live Q+A calls with the next class of students. They'll take place in November & December this year!

+ When does the course start and finish?

The course starts the minute you enroll! All of the course content is waiting for you to start doing a Netflix-style binge on as soon as you join.

There is no set finish date to the course, you can go at this at whatever pace serves your life best because you have access to the course materials for life!

+ How long do I have access to course materials?

All course content is available to you year-round, for life!

+ What is the time commitment per week?

I’d suggest setting aside 3-4 hours a week to go through the course content. Going at that pace, most students will complete the course in 4 weeks!

+ What tech-wise do I need for the course?

You basically just need one thing, a solid internet connection. (If your connection at home runs at snail speed, take this as an opportunity to go swing by Starbs and indulge in one of their desserts-in-a-cup.)

+ Do I need to buy anything else?

In the course, I’ll show you tutorials with the exact programs and resources (CRM, file storage, project management system, legal templates, etc.) that I use in my web design business and recommend. Some of these are paid, some are free.

You can by all means complete the course without purchasing anything additional, though you might just find that a few of these additional systems really are worth the money to make your business run on autopilot and that you’d like to invest in them.

+ Do I get 1 on 1 access to you?

This is a group course, not a 1 on 1 program.

During our 4 weeks of Q+A calls however, I invite you to ask me your questions directly! (If you can’t make the call live, you can send in your questions in advance, and I’ll answer them on the Q&A video for you to watch later.)

After the 4 Q+A calls, I won’t be available to answer your questions. (Take that as a little extra incentive to get to work on the course content right away!)

+ Can I email/message you with questions?

Need help with the course portal or having trouble accessing the course materials? Send that email on over!

Have a question on the course content or questions specific to your site? Save those for the live Q&A calls where we can have a conversation and I can give you an answer tailored to your business.

+ I have no experience in tech or business. . .

Want to know my experience prior to running my web design business?

I have two degrees in Recreation and Leisure. Yep, that’s right I studied play for 6 years. I never once took a tech class in school. I’ve never worked a full-time corporate 9-5 job in my life. I was fresh out of university when I got started.

Now, I run a 6 figure web design business that has a perfect record of 5 star client reviews.

What I’ve learned is that clients don’t care about some professional web design resume or degree. What they do care about is that their web designer is reliable, takes good care of them and creates great websites.

If you can do that, then tech degrees, certifications and fancy resumes aren’t necessary.

And to be honest, the people out there studying IT for years are custom developing apps and complex websites for corporations, not working with the bakery on the corner or your hairdresser down the road.

But those small businesses still need website help, and you can be the person to help them!


Fab question. I created Square Secrets Business (SSB) because so many Square Secrets (SS) students were asking about how to make use of their new Squarespace skills and work with clients.

So think of this course as the perfect next step after Square Secrets.

It’s not mandatory to take SS before SSB because I know there are people out there with the SS stuff already nailed and I don’t want to take away the opportunity to get in SSB from them.

To succeed in SSB you should however be confident with the following which the SS course covers:

1) Know your ideal client avatar

2)Confidently know the Squarespace platform and be able to build fab sites on it

3)Have built or have the knowledge to build your own web designer website, including the functionality of setting up consult call appointments with Acuity

If that sounds like you and you just want help with the business side of things, feel free to join SSB right away!

If you aren’t fully confident with your Squarespace and web design skills yet, then you can buy the bundle of SS & SSB together and save!

There is no overlap in the two courses, as this course was built specifically with past SS students in mind.


Literally, I made this just for you, so heck yes!

I can’t wait to show you exactly how to take your fabulous Squarespace and site design skills and put them to use with clients so you can bring in some extra income!


Enroll during the flash sale and your live Q+A calls will take place in November & December 2019.

(Live Q+A calls happen the 4 weeks after we welcome a new class of students. Enroll during the flash sale, and you’ll be sneaking into the course in between our regular enrollment periods! As such, you'll be invited to join the Q+A calls with our next full class of students, they'll happen in November & December of this year.)


Nope! This course was created specifically with past SS students in mind, so there’s intentionally no overlap between the two courses. Think of SSB as the perfect next step after SS.


All good, my first course Square Secrets (SS) helps with just that! You can buy the bundle of SS & SSB together and save!


This course was created for those who already have website building knowledge down and who want to get the business side figured out so they can start working with clients.

If that sounds like you, then YES, this is absolutely the course you want to get in on!


If you want to create websites just for yourself and not clients, then this course won’t be the right fit for you.


Let me say that I get it because I’ve also made some hellah-scary investments in my business in the past too. And you know what? Every single time, the educational resources, courses and programs I’ve invested in have ended up on my end-of-year reflection ‘time and money well spent’ lists.

Here's what past students have said about the investment in my courses in their own words:

“I'd like to say that I would have happily paid more for your course. It is dripping with value.” - Lee

"I have taken many courses over the years, and this by far was the best value for the money. The cost of this course was so minimal compared to all of the great info received!" - Jennifer

"I've bought a lot of online courses and this was definitely one of the best!" - Mary

"Worth every penny!" - Christian


If you're unhappy with your purchase you may request a refund within 7 days by sending an email to


The price of the course is going up by $200 next enrollment period, so the best time to get inside the course is right now!


Square Secrets is meant to help you go from clueless > confident in the Squarespace website building department. It covers every important aspect of building sites that convert visitors into clients, so that includes both the tech as well as the design best practices, website strategy, etc.

Square Secrets Business is meant to help you take those fabulous website design skills and turn them into a business. SSB is for those who want to earn money working with clients and have a complete business system handed right to them. It covers business foundations, marketing, systems and processes.


This course was created as the perfect next step after my Square Secrets (SS) course. It’s not mandatory to take SS before this course, but if you decide to join, you should be confident with the info taught in SS.

To succeed in SSB you should be confident with the following that the SS course covers:

1)Know your ideal client avatar

2)Confidently know the Squarespace platform and be able to build fab sites on it

3)Have built or have the knowledge to build your own web designer website, including the functionality of setting up consult call appointments with Acuity

If that sounds like you and you just want help with the business side of things, feel free to join SSB right away!

If you aren’t fully confident with your Squarespace and web design skills yet, then you can buy the bundle of SS & SSB together and save!


This is all up to you! I do not promise any specific income or financial outcomes to students because results depend heavily on implementation! Without implementing, you should not expect to bring in any income.

I can say however that what I’m teaching in this course is the exact strategy of what I did to build my business which has enjoyed 10k months purely from my web one-on-one design services. While this is an example of what is possible, I give no guarantee for any particular financial outcome based on the completion of this course, because success has everything to do with you putting in the work and taking action!


You’re doing a good thing too

When you join us in the course, you’re not only furthering your own education, but also helping out some really deserving kids as well.

Before getting into the online business world, I spent 9 magical summers working with kids from all walks of life at camp. A portion of your enrollment fee goes towards sending kids from low-income backgrounds to summer camp via the Tim Hortons Children’s Foundation. I’m deeply grateful for you helping me support this cause that’s so close to my heart.


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